NOTE: This is an “Emerging/Developing Brand”. It may be a great fit for your candidate but it is a higher risk with limited franchisees and validation. Talk directly with the Development Representative to understand their brand and presenting it effectively.

Wing It On! (or WIO, pronounced we-oh) is a rising star in the quick service/fast-casual genre with a focus on takeout/delivery (85%+ of business). Their menu consists of “Buffalo-quality” classic & boneless chicken wings, buttermilk fried chicken sandwiches, healthy “super salads”, customizable fry options, and unique sides.

Wing It On! is the first “better wing” concept in the Northeast and, by doing fast-casual, takeout wings better than any other brand, they’ve positioned themselves to fill a void in the quick service/fast casual marketplace. Fresh, never-frozen jumbo wings, full-size boneless tenderloins, chunky blue cheese made in-store daily and 24 wing flavors made in small batches are just some of the things that have set them on the path to wing perfection. Their vision is for Wing It On! franchisees to capture business from two of the hottest segments in fast-casual food service today – chicken wings & chicken sandwiches.

How Best to Position Wing It On!

Wing It On! has positioned its brand as the “Better Chicken” concept by offering a top tier “fanatic-quality” wing product as well as fresh buttermilk-fried chicken sandiwches in a fast-casual environment.

Chicken has emerged as the most popular protein by a margin of 2 to 1
The wings segment has enormous whitespace and a lack of competition
Universally appealing product allows for a broad target audience
Strong millennial-focused offering with customizable wing and fry options
Digital service experience – Online ordering, mobile app, 3rd party delivery platforms

Ideal Candidate

• Fellow “Wing Nuts” with a strong passion for great wings and the foodservice industry
• Great opportunity for a first-time business owner
• For single-unit, candidate should be an owner-operator
• Multi-unit investors must have infrastructure and growth plan
• Must share their company culture/philosophy that employees are their partners that drive them to success
• Dedicated to providing flawless customer service
• Meets financial requirements – $100K liquid/$400K Net Worth (store) or $50K/$200K (food truck)