NOTE: This is an “Emerging/Developing Brand”. It may be a great fit for your candidate but it is a higher risk with limited franchisees and validation. Talk directly with the Development Representative to understand their brand and presenting it effectively.

There are some businesses that every community needs – and a neighborhood butcher is one of them. Southern Steer was founded in 2013 with the goal of being that butcher in Clearwater, Florida and the community met them with such enthusiasm that they quickly grew to a second location. By offering the highest quality meats and complimentary gourmet groceries, they continue to win over new fans and their sales have increased dramatically. In 2020, as restaurants shut down and Americans learned the joys of cooking at home, Southern Steer had their best year ever with record-breaking sales that show no signs of slowing down.

Now, they’re franchising to help entrepreneurs bring a neighborhood butcher shop to communities across Florida, and eventually the nation. They’ve proven their business model, provide exceptional training & ongoing support, and their visionary leadership team has decades of experience in helping entrepreneurs excel in business.

If you’re passionate about people and believe that your community deserves high quality meats delivered by unmatched customer service, investing in a Southern Steer franchise is a wise choice.

As a single unit operation, this business model is simple to run, usually with 4-6 people, and the hours of operation are also very reasonable. To achieve maximum return, you need a prime location of about 1,800 to 2,200 sq. ft.

Their goal is to help their franchisees prepare for success, from the time you sign the franchise agreement, during build out, pre-launch, grand opening, through marketing after opening. They look to their franchise owners to create an environment that follows their core values in their communities. They are far more than “just a butcher shop”. Southern Steer is designed for long term customer retention, community engagement with purpose, and a system with high return rates due to the focus they place on providing healthy, high-quality meat products. You will get the benefit of their proven model that results in a passionate customer base and long-term results.

Southern Steer recognizes the value of offering multi-unit strategies with this brand from the get go, knowing that the ‘multi-unit’ franchise concept can be especially attractive to someone who has been an Executive at the corporate level, or has strong leadership, management or sales skills along with the financial strength to develop and operate a multi-location territory.

A Multi-Unit Franchisee can be an individual, or couple, or partnership, or a highly skilled business executive, who choose ‘multi-location franchises’ as their business model. Under this model, franchisees own and operate more than one unit, traditionally in the same general territory or region. Those with such interest should explore this concept because making provisions for available top choices right from the start can avoid loss of options in the future. What’s more, a multi-unit franchise offers both higher income potential and greater equity value.

How Best to Present your Franchise to a  Candidate?

Southern Steer is a well established business since they opened in 2013. What makes this business so special is the strength of the business model, along with being a great recession-resisting ‘essential’ business, not to mention… being very profitable!

Second, it’s the knowledge and creativity of the Founder along with their extremely capable ‘support team’ and the integrity they give to this brand. Last, but certainly not least, it’s an established business with the right elements to become a franchise market leader in this space. And when you consider the timing, the team, and the market potential, it is fair to say that few franchising opportunities are quite like this.

Over the years, Southern Steer established a very successful business model by setting their expectations high. It took creativity and engagement with customers in product development that resulted in a stellar reputation, bringing year-on-year growth. Such a reputation is earned, but through replicable systems it is repeatable, and so, it is the greatest driver of strong brand recognition. And when brands like Southern Steer enjoy a solid reputation of providing the highest quality products available and then delivering each step of the way, it’s hard for customers to imagine what doing business might be like with a lesser brand or lesser company. Then it becomes a staple of everyday business dealings.

Brand excellence starts with the Founder and the foundation they create. Further innovation comes when the system of franchisees establishes a cooperative spirit of innovation, then the franchisor/franchisee teamwork has a method to develop the brand to an industry innovator and leader. It is worth mentioning the positive impact that a generous and cooperative spirit can develop throughout a franchise brand like Southern Steer, where franchisees actively support the brand and each other, and participate with the franchisor in the development of best practices, systemwide.

As a franchise business owner, the brand and its associated components is how they will tell their story, and it’s absolutely key to their success and survival. The good news is that they are not doing it alone. They will have the hand-holding of the franchisor and the best practices of their peers to help them become the very best version of themselves, which can add tremendous value and goodwill to their franchise business – being a proven successful business model that can generate strong yearly revenues is important to any brand… both now and when they go to sell/exit!