NOTE: This is an “Emerging/Developing Brand”. It may be a great fit for your candidate but it is a higher risk with limited franchisees and validation. Talk directly with the Development Representative to understand their brand and presenting it effectively.

Press Waffle Co. specializes in fully customizable authentic Belgian waffles, savory waffle creations, and locally roasted coffee. A one-of-a-kind concept, Press Waffle Co. meets the demand for unique customizable, indulgent offerings that customers crave. With a focus on the booming food hall trend, and the revitalization of shopping mall dining experiences, Press is focused on strategic yet impressive growth throughout the country.

After discovering authentic Liege style waffles on his European travels, founder Bryan Lewis came home determined to share these delectable treats with friends and family. When that desire blossomed into a full on waffle obsession, Press Waffle Co. was born. Founded as a food truck in 2016, Bryan and his brother Caleb roamed the streets of Dallas, TX and quickly caught the attention of local foodies and less than a year later, opened their first permanent shop in Legacy Hall, the first major food hall in North Texas. After opening two more shops in 2018, the brothers appeared on ABC’s Shark Tank, pitching national franchise development of their brand. In its first full year at Legacy Hall in Plano, TX, Press Waffle Co. generated $768,000 from less than 200 square feet plus an offsite storage space.

Press is proud to partner with local coffee roasters in each new market to offer the freshest premium beans for its coffee selections.

Ideal Candidate:
They pride themselves on their simple, streamlined business model. For that reason they are looking less at your experience and more at you. They’ll provide the training, tools, and everything else you will need to open your store and operate it effectively. They are looking for natural leaders with a bent towards customer service, sales, and attention to detail. Their partners are community oriented entrepreneurs that care more about people than profit, and more about the joy of eating together than turning tables. This is more than just a professional partnership, it is a personal relationship and so ultimately the “ideal” franchisee is someone that shares in their vision and is ready to roll up their sleeves.

Why Waffle Press Co?

– Fast growing concept
– Wide open market availability
– Established procedures and business model
– Full training and support system
– Small, dedicated team
– Marketing support
– Unique product with all day appeal
– Lower initial cost than most competitors
– 400-1400 sq. ft space
– Everybody loves waffles!