MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, lifestyle burgers, hand-cut French fries, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company takes the type of burger you’d enjoy in a fine-dining establishment and serves it in a fun, family-friendly environment!

MOOYAH has been named to Entrepreneur Magazine’s Franchise 500 list, Entrepreneur Magazine’s Top 200 Food Franchises, QSR’s Best 6 Franchise Deals, Franchise Times’ Fast & Serious list of the Smartest Growing Franchise Brands, and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand has been included on every year for the last ten years.

Want to know their secret recipe for all this success? Let’s start with their simple menu, seasoned with a strong focus on food quality, and topped with their seriously FUN brand personality. Throw in an industry-leading franchise support program, and you’ll start to realize why their unit economics are strong, and more importantly, why MOOYAH Franchise Owners have fun running their business.

Brand Features:

1. Expert Leadership Support: MOOYAH is guided by a growing and committed leadership team with decades of experience whose primary focus is on improving operations and support for their Franchise Owners. In addition to the 150 years of restaurant experience in their Executive team, both their Chairman of the Board and their President have been Franchise Owners of multiple brands, so they truly understand the benefit of ongoing support. Their leadership team is always just a phone call away!

2. Community Philanthropy: While many better burger brands have a “city feel” and cater to urban residents, MOOYAH puts its roots in suburban communities, partnering with schools, churches, sports leagues, and other groups to ensure their restaurants are a welcoming environment for all. For example, their Madison, WI location is the go-to spot after Badger football games at the University of Wisconsin. They even offer their own Badger Burger, which has become a Guest favorite!

3. Lower Risk/Higher Reward: At MOOYAH, they have a streamlined kitchen with a core menu of three main products: burgers, fries & shakes. That’s it! Their simple menu allows for lower build-out and food costs compared to many of their competitors. For example, BurgerFi, SmashBurger, and Sonic Burger’s initial investment costs range from almost $1 Million to over $3.5 Million! At MOOYAH, they understand that lower build-out costs mean faster ROIs, which is why their initial investment starts at $404,000, without restricting their ability to create high-quality, beautiful and fun restaurants. Not to mention, the top 25% of their Franchise Owners average $1,265,831 annually. CHA-CHING!

4. Seriously Fun: At MOOYAH, they believe having high-quality food doesn’t require you to have a low-quality personality. They’re on a mission to make sure customers, Team Members, and Franchise Owners have the most fun ever! … and yet, they couldn’t be more serious about the food they serve. Put simply, they believe that making seriously good food doesn’t have to be such serious business.