NOTE: This is an “Emerging/Developing Brand”. It may be a great fit for your candidate but it is a higher risk with limited franchisees and validation. Talk directly with the Development Representative to understand their brand and presenting it effectively.

iFOAM is the homes efficiency expert. They are leading the charge to professionalize the fragmented insulation industry by providing outstanding customer service. Leading with revolutionary equipment and technology, an eco-conscious mindset, and providing extreme transparency to customers. Franchising thrives in large scale industries that have no major players. HorsePower Brands is positioning iFOAM to become the major player in the industry within a 3 year timeframe because the competition is unsophisticated.

They provide insulation services including spray foam, blow-in fiberglass, cellulose, and batts to residential, commercial and agricultural customers.

Key Selling Points

• Large Fragmented industry
• Large Revenue and EBITDA
• Good for the Planet: insulation reduces carbon footprint through efficiency
• Best in class financing platform
• Large Average Ticket: $7,150 residential/ $8,000 new construction

Ideal Candidate

• Enjoys building and developing teams
• No construction experience preferred
• Empire Builder Mentality
• Positive, Optimistic
• Customer Service Focused