ecomaids, the fastest growing cleaning concept in the US, provides residential and light commercial cleaning services using only green cleaning science based methods. Their non-toxic, allergen-free Green Seal Certified products are safe for people, pets and the plane. Their professional cleaning staff utilizes a 64-point cleaning checklist to ensure customer satisfaction as they strive to achieve their mission of saving the planet one spotless home at a time. Happinest Brands, who has been behind both Lawn Doctor and Mosquito Hunters, acquired ecomaids in May of 2019. The company has since exploded and added nearly 100 locations to the system. The company is focused on bringing a green, eco-friendly option to the market by leveraging its many years of experience in home services. Candidates find the recurring revenue, high retention, mobile, non storefront related model to be highly attractive and scalable. Their centralized media and in-house sales center does the heavy lifting for lead generation and sales for their owners, allowing them to focus on staff development and customer retention. Their unique approach and all green service offering provides their owners with distinct advantages and differentiation.

ecomaids is bringing a fresh approach to a proven, yet tired space. The 60 billion dollar cleaning industry is highly fragmented and there is a clear need for a brand that offers completely sustainable and eco-friendly products and services. Happinest Brands, who has been behind both Lawn Doctor and Mosquito Hunters, acquired ecomaids in May of 2019. The company is focused on bringing a green, eco-friendly option to the market by leveraging its 50 years of experience in home services. ecomaids is a relatively simple business model that is easy to implement and comes along with a low startup cost model making the transition to business ownership easy.

• Low start-up ($100K – $150K)
• Quick ramp-up
• Low investment/high gross profit margin (% gross profit margin)
• Recession resistant
• Pandemic resistant
• No retail location required
• Recurring revenue model
• No long term lease to sign
• Backed by 50 year old, proven system

ecomaids is a simple, lower investment model that provides the owner recurring revenue and a quality lifestyle. There are no arduous licenses, very few employees to manage in the earliest stages and there are normal working hours. They are able to leverage best practices from multiple brands and drive more cost efficiencies from vendors to customer acquisition.

• Unique offering – entirely green, eco-friendly, science-based cleaning – they clean in a thoughtful, science-based way to provide a good outcome
• Centralized support – corporate managed marketing, in-house sales center, state of the art technology to drive leads, close sales and help owners scale efficiently. They also provide support with help owners identify and on board employees
• Years of franchising and operational experience – Parent company Happinest Brands has 50+ years of home service experience
• Strong systems for success/proven Happinest track record

Ideal Candidate

• ecomaids franchisees can choose their level of involvement. They can choose to work in the field or hire staff so that they can focus on marketing efforts. They are not looking for people that want to clean homes. Multi-unit ambitions and marketing and sales experience are a plus
• They want owners who have a desire to build and manage a team, first and foremost. They ask them to focus on local ground game development activities. Home shows, farmers markets, collaboration with other green organizations, networking, staff development, customer relationship management etc.
• Owner operator/ Executive who has interest to work on the business with an opportunity to work into semi-absentee role within 2-3 years
• Many of their owners have executive and/or management experience. Nearly 30% of their owners have their MBA. They are interested in building a team overtime and scaling an operation that does not need them in the drivers seat in 3-5 years