Empowering Women

The Zorakle profile for them is Achiever/Societal. They are a franchise that is all about empowering women and connecting them to their confidence. They have owners that want to make a difference in their communities and helping women feel beautiful is a great way to do it. Their business model puts their owners, many of which are women, in profiitable, rewarding positions of success by helping other women feel and look their best; helping them feel like they can take on the world. They are providing their Lash Artists a true profession where they will be employed, (not typically the case in the beauty industry where most are 1099’s) can make a great living, learn the business of lashing – not just how to lash, learn how to build their own book of business, be coached, mentored, and offered a variety of career paths. It is amazing how much those tiny, little lash extensions can make such a positive impact on the world!

What You Know:

Deka Lash is the innovation leader in the rapidly growing eyelash extension and brow industry! They provide top notch training for both their lash artists and their franchise owners with exceptional support from their corporate team! No receptionists necessary as all appointment scheduling and phone calls are fielded by the customer call hub. That means less overhead, and everyone in the studio is revenue producing and building the bottom line. They are now international as they have made placements in Canada! They truly are changing lives the lives of their owners, their clients and the Lash Artists who deliver the customized lash and brow looks topped by the best customer service experience in their niche.

What You Don’t Know:

Never any litigation; 125 studios open; 20 more will open this year; 290 territories awarded; proven semi-passive model; 68 employees; 2021 – every month was the best month ever! And the best year ever! Grew over 90% over 2020 (COVID) and 80% over (non-COVID 2019)! Lashes are not a fad or a trend – the fastest growing sector in the recession-resistant beauty industry every year since 2012. Franchise Grade gives their FDD an A+.

The ideal candidate for Deka Lash needs no previous experience in the beauty industry; should have good business acumen; experience hiring and firing, great communication skills and good customer service background. Having worked in a retail environment is a plus. This is a simple, happy business that empowers women to look and feel their best, and who are eager to rebook. It’s perfect for someone seeking a career change or an ‘earned’ semi-passive income opportunity to add to their wealth portfolio. This is a proven model that can easily scale because of Deka Lash discounts that aid growth decisions.

Day In The Life:

Set strategy and direction – lead the company’s culture, brands and values; ‘Manage the Manager’ (who is a Lash Artist who still lashes 70-80% of the time) – Work ON the business instead of IN it! Allocate capital for Marketing – Monitor KPI’s to ensure they are delivering desired results.

How to Present:

Deka Lash is ACTUALLY a technology company that does lashes! What?! Deka Lash has built back-end systems that have produced unhear of efficiencies and streamlined processes that allow an ‘earned’ semi-passive business model. They continue to innovate and lead their industry (and others) with their technology.

• Their clients enjoy a smart phone app that automatically checks them in when they are within 15 feet of the studio door – also checks them out – using dekaAI (artificial intelligence)
• Have a unique “Try On” option at the website (using augmented reality) that allows a selection of what is the right look for you – you can even send photos to social media to let your friends vote
• ONLY Deka Lash offers TrueXpress – a lash methodology that combines process and product offering the highest quality lash extensions in HALF the time. For owners, that means MORE! More appointments, more revenue, more tips for lash artists, more time back in the day for clients – 120% increase in revenues
• “Race to 100” – a quick-start program that begins the drive for memberships as soon as the lease is signed – goal is to get owner to break-even before the Grand Opening
• 24/7 bookings and Chad using dekaAI, resulting in 94% of calls converting to bookings; answering 90% of all questions using Chat – more efficiency and less expense for the owners
• dekaDigital is an in-house ‘marketing agency’ that provides ‘end to end’ management of all digital marketing – giving owners a choice in their involvement
• Deka Optimized – an even smaller footprint for studios in densely populated city centers – keeping costs low; profits high

Key Points

• Recurring, predictable revenue model (value memberships-driven)
• Part of the burgeoning $530 Billion beauty industry
• Proprietary, modern, and minimal build out
• Real Estate Dream as a destination service
• Reasonably priced, low sq. ft.
• Expert Team with personal Success Coach and Marketing Manager
• Prime territories
• Exceptional Validation!