Color World is a one-of-a-kind painting company, with a history of painting houses since 1997. They not only provide house painting services, they also offer holiday light, commercial painting, power washing, gutter installation, and minor drywall and carpentry work, plus much more. They are a truly unique operation, offering the services of five businesses in one.

Competitive Advantages:

1. ONE-STOP SHOP: They offer interior/exterior painting, power washing, gutter replacement, carpentry work, and holiday lighting. Most painting companies offer just interior and exterior painting; this creates a hurdle for customers who need their gutters replaced or rotten wood replaced before painting. By being able to provide everything a customer needs before painting their home, they can charge a premium price and close a higher percentage of estimates they perform.

2. Repeat and Referral Business: By having multiple service offerings (Painting, Gutter Replacement, Holiday lighting, Etc.) they can get on a customer’s property more often. This allows their franchisees to capture more repeat and referral business in their territory.

3. Industry Specific CRM: This tool separates them from their competitors by offering a complete source to manage all clients, provide onsite estimates, and even track marketing campaigns.

4. Sherwin Williams: Color World has a national partnership with the industry titan, Sherwin Williams. In fact, Color World is one of only three companies that Sherwin Williams co-brands with and grants rights to use their logo. They provide numerous benefits to their franchisees, including:
– Partnering franchisees with the top contractors in the market
– National Discounts on paint (40-50%)
– Customer color consultations
– Credit terms to help franchisees cash flow
– Reimbursement for trade shows and vehicle wraps
– And much more!

5. Cold Weather Revenue: Cold weather states often see a drop in revenue during the winter months. By offering holiday lighting, they can add a little “COLOR” to their house in the winter, which creates a steady stream of income during slower months. This also allows them to leverage different services to get on a property more frequently, which enables them to create a better relationship with their customers.

Top 5 Selling Points:

1. Freedom and Flexibility: Color World has developed a successful system that empowers franchise owners to take control of their business and their schedules. With Color World, franchisees have the tools needed to drive their business and focus on their goals while still maintaining a work-life balance.

2. Lead Generation: Color World’s marketing team will build a customized marketing strategy that is unique to each franchisee and its market. Their partner, Scorpion Marketing, builds local websites for franchisees and manages all of their digital needs (SEO, PPC, and Social Media). Their personalized approach to marketing allows franchisees to focus on their priorities: sales and production.

3. Minimum Employees Required: Launch your business with 0-2 employees. As an owner-operator, you can launch your business as the only employee and add a sales manager or production manager as you scale your business. As a semi-absentee owner, you can start with a sales manager or production manager, or both depending on how active of a role you want in the day to day operations.

4. No Experience Needed: Color World puts technology at your fingertips that makes performing estimates so easy that industry experience is not required. Using their proprietary software, franchisees, or sales managers simple need to input the measurements, and the software will produce a competitive estimate on the spot.

5. Multiple Revenue Streams: For homeowners, what starts as a simple painting project often turns into something much more complicated. By offering more than one service to homeowners, Color World creates a one-stop-shop solution that allows them to meet all of their customer’s needs. Multiple services for homeowners also mean multiple revenue streams for Color World franchisees, and bundling these services together allows them to charge a premium for the overall job. Many of these services provide them an opportunity to get onto the customer’s property multiple times per year; this helps to generate repeat business and referrals:
– Commercial & Residential Painting
– Power Washing
– Minor Drywall & Repair
– Gutter Replacement
– Holiday Lighting – Huge opportunity!

Ideal Candidate:

• Strong business experience
• Leadership & team building experience
• Passionate customer service mind-set
• A student & teacher of continual self-improvement
• Enjoys engaging others & engaging their community
• Motivated and driven to grow & succeed