Bloomin’ Blinds was founded the morning of 9/11/2001… literally, the corporation paperwork was filed the day the towers were hit. In the wake of the financial recession that followed, Bloomin’ Blinds was able to make a name for itself as consumers shifted into a “maintenance” vs. “buying new” perspective. As “sales only” companies were struggling to find prospective buyers, Bloomin’ Blinds was thriving and building a customer base with its repair AND sales model. After nearly two decades of building the family business and becoming one of the largest retailers in the Dallas metro area, the franchise corporation was formed in 2014 and the first franchise location was opened in March 2015. Bloomin’ Blinds is currently led by the same family members (the brothers) that built the original model, adding decades of experience and passion to the support of their franchise owners. They are “blind guys” that started a franchise, they are not franchise guys that got a job at a window covering franchise. Their passion is teaching, mentoring, and walking with their owners as they grow. With six years of franchising experience, they have build a “recipe” for every aspect of this business, providing support for franchise owners in every possible way. As of 2021, there are 52 franchise owners and 76 active territories.

Bloomin’ Blinds is a zero-inventory, high margin, home-based truly mobile service that does not require a lot of employees to be successful. Bloomin’ Blinds is breathing new life into an “old and tired’ industry that has lacked true differentiation for decades. “If your blinds aren’t becoming to you, they should be coming to us!”.

Why Bloomin Blinds

• Window coverings are essential to every building: we all forget about blinds, and they don’t lead most Pinterest searches but if you don’t have them, the 4th of July picnic is going to be a little awkward. Every building, residential or commercial is a potential opportunity for Bloomin’ Blinds
• Retailers do not offer repairs: the value of repairs cannot be overstated. Offering repairs in an industry that DOES NOT offer them creates so many opportunities for Bloomin’ Blinds franchise owners. Offering repairs and sales adds to customer’s value perception, aids in efficient and economical marketing, builds the customer base faster, and repairs are virtually 100% profit
• Technology: iPads, laser measuring device that Bluetooth the measurements, visualizers to digitally apply their products to a customer’s wall, technician arrival tracking like Uber and Dominos, quoting software, automated ordering, AI driven digital marketing, dashboards galore, and 40% conversion rates when requesting reviews by text just to name a few. The window covering industry has been run the same way for 40 years… note pad and pencil behind the ear. They have improved the process and added Best in Class technology in every available element of a Bloomin’ Blinds operation. Technology designed to create a positive impression with the customer and to improve the efficiency of the franchise operator
• Support Team: Bloomin’ Blinds is led by its founders because there are not ivory towers in their organization, franchise owners have access to those founders every day. Support is provided by industry veterans with decades of real-world experience
• Household name: Bloomin’ Blinds is on a mission to make a national presence in the window covering sector. Fueled by rapid franchise expansion, a national marketing campaign, and exceptional franchise owners creating memorable buying experiences, Bloomin’ Blinds is only years away from being “the one to want”
• Recession resistant: Having weathered the last two major recessions (2001-2004, 2008-2010) as well as the uncertainty of the COVID-19 pandemic (49% growth in 2020). Offering repairs as well as sales gives Bloomin’ Blinds owners an answer to the question, “What happens when the purchasing of new products dries up?”. As a leadership team, they have weathered the storm, proven the model through those times, and have the knowledge in how to bring a team through the next storm

Ideal Candidate

Owner-Operator

• Self-motivated achiever with a great personality
• Someone who is a great presenter and teacher of information
• High energy, smart (some math), quick to build rapport
• Mildly technical, able to lift 20 lbs. overhead for 20 seconds
• Appreciates systems and process, wants to follow the “recipe”
• Wants a mentor to help them through the course of business, they are not interested in an owner that wants to come onboard and be left to work alone

Semi-Absentee

• Well-funded, able to purchase multiple territories. Has a long-term perspective on RIO
• Willing to learn the business as they are hiring employees. They don’t need extended involvement but there needs to be a base of understanding and the ability-willingness to participate if needed
• Similar personality description as the owner-operator if involved in “in-field” service
• Comfortable leading and motivating a team
• Aggressive growth goals
• If the owner is not active full-time, a General Manager must be hired to run the day-to-day operations of the business. The General Manager should be experienced in leading a team and managing financials of a business
• Wants a mentor to help them through the course of business. They are not interested in an owner that wants to come onboard and be left to work alone