Founded in 2017 in Melbourne, Australia by fitness industry veteran Cameron Falloon, BFT offers a community-based 50-minute functional training and strength-based program across 13 workouts. BFT uses science and technology based training techniques to drive individual member health goals in an inclusive, coach-led group environment. By combining cardio with resistance programs, members benefit from training a different energy system and different muscle types every day to diversify movement patterns that aim to reduce fat and create lean muscle.

What makes BFT a great franchise to own and operate?

Now part of the Xponential Fitness Family of Brands ,BFT will leverage an educated market with existing awareness and demand in markets nationwide and provide a business opportunity for entrepreneurs to enjoy an outstanding margin business that is ultra-simple to operate. BFT is an extremely Unique and Unmatched User Experience and Vibe! As an Executive Model, you can effectively hire someone to Manage the Studio and spend your time developing your other interests. Plus, no need for specialized licensed employees, they take certified personal training instructors through their BFT & Xponential training system. BFT instructors incorporate scientifically proven training techniques aimed at reducing fat and creating lean muscle. The program and training techniques can be easily taught to personal trainers. The personal trainer labor pool is therefore vast, where even spin, yoga, Pilates, HIIT, etc. instructors, or personal trainers, can supplement income with them and easily become BFT instructors because they already understand kinesiology, anatomy, etc. and can be taught terminology quickly.

Business Model

• The experience – At BFT, they use science and technology to drive positive outcomes – at all fitness levels. They’ve incorporated scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50 minute training sessions that are overseen by highly accredited coaches in a dynamic group environment
  • As with ALL of their Brands XPO, BFT bring an unparalleled experience to the market that is not your traditional transactional workout. At Xpo they build Experential Brands! People are looking for that FUN Factor in a boutique environment today
  • Because of the frequency of their members that come on average 4.8X’s per week, the sense of community and camaraderie are unmatched BFT!
  • At BFT they’re using science and tech to deliver a results focused training program that yields the highest member retention of any brand in this space!! Only 4% monthly member attrition!
• The Membership Based Structure
  • No contracts, No long-term Commitments, No Accounts Receivable
  • Reoccurring revenue model
  • Revenue is generated an EFT Membership model
• Simple Human Resources … Not Labor Intensive
  • Semi-Absentee, fewer but more passionate employees
  • 1 instructor to 12-18 client ratios (up to 3 instructors per class)
• 5-8 Classes offered each day with a variety of options
  • Modern Design in a +/- 2200-3000 sq. ft footprint

Function of the owner/daily tasks

• Oversee Real Estate Site Selection and Lease Negotiation (Corp provides knowledge and support)
• Oversee Grand Opening (Corp provides knowledge and support here and spends time in-studio with owner/manager after initial training at corporate offices)
• Oversee Marketing (Corp provides knowledge, plan and support here)
• Manage the Manager(s) (Corp provides knowledge, tools and support here)
• Manage Finance/Accounting
• Hire, Train, and Manage Manager